Digital Marketing is a form of marketing that uses digital channels such as social media,websites,emails and search engine optimization to reach your target market.Every business needs to have strategies in place on how to market their brand but firstly you need to know who’s your business target market.
Let’s start with social media marketing as one of the forms of digital marketing,we can all agree that social media is here to stay,so as a business you need to create social media pages to create brand awareness and that can generate sales,which social media I can recommend?I’ll say all of them.note:I say this based on what I did for my business and I’ll explain why I say all of them.Each social media network has its purpose..Facebook is where you build your foundation and interact with your clients plus it has many users daily.
You can connect with your client at a personal level,Facebook does everything so it’s a best platform to start building your brand then Instagram is where you polish your brand by sharing professional images of your products,it means you are selling. LinkedIn is where you create your professional profile for your business,here you network and build good relationships for your brand.Qoura,with this one is good for networking,you answer questions related to what you doing,you get noticed and people start to wonder about your brand.
Search engine optimization(Seo) is a digital marketing strategy that is aimed in providing your brand visibility in search engines like Google and Bing. How do you get your brand to appear easily on search engine result page(Serp),I created hashtags( #verifiedsharist #yourfunwiththandeka #tksstoreshow) all these hashtags serve a certain purpose that goes hand in hand with my business, #yourfunwiththandeka promotes places to be in South Africa,#verifiedsharist shares good content and covers most trending topics,sports,music and talent so basically it’s entertainment and the last one is #tksstoreshow and it’s all about what I do in my business,I decided on this strategy and worked on it by choosing hashtags that were there before me(trending ones) and that led to my brand being seen.
You can find other ways to get your brand rank higher on Google by using right keywords that will be able to be picked by a search engine, quality content over quantity, posting regularly on your social media pages increase your visibility and builds trust with your audience, creating an engaging content and responding to your audience,all this leads to your brand being seen and increase visibility in google…Other strategies includes collaboration with other sites (writing guest posts or articles) and influencer collaboration
In conclusion,mastering the basics of digital marketing is pivotal for boosting your brand’s online presence,from optimizing your website for search engines to engaging with your audience through social media “these foundational strategies lay the groundwork for successful digital campaigns.Stay tuned for in depth insights as we delve deeper into evolving world of digital marketing in future posts. Remember consistency and adaptability are the key in this dynamic landscape… Happy Marketing.
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